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At Crux, we specialize in a 360° marketing approach, especially for our trade show clients. We believe that when one, cohesive strategy is used across branding, branded architecture, and digital marketing, we can protect your budget while providing you with extraordinary, trackable trade show results. This is the Crux Marketing Trifecta and we believe in it passionately. First, we develop or dive deep into your existing brand, messaging and goals. Next, we plan, design and build your trade show exhibit accordingly. Finally, we invite your audience to enjoy. This combination is crucial to the overall success and consistency of your brand on the trade show floor. You become impactful and memorable. You stand out as a highlight. This method allows us to work better within tight budgets to create great branding and engaging graphics. We love to talk about our Marketing Trifecta, but let’s see it in action.

We recently applied or 360° approach to tailor a trade show solution for Burns, as they presented their new B270R Roaster. We designed not only a beautiful trade show booth, but also a new landing page, a magazine ad, social media graphics, and show handouts. We incorporated branded content into each and every element for an undeniably recognizable brand identity. We helped Burns to target their audience before the show to increase engagement.

Utilizing the Crux Marketing Trifecta allows us to create a uniformity and consistency, so your brand works harder for you. We can apply our method to museums, corporate interiors, permanent exhibits, product displays, history walls, and donor walls. By developing your brand, building and branding your space to fit, and inviting others to enjoy we set up all the critical elements for your brand to succeed. To connect and learn more click here.

Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.