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Digital Signage Company Insights: Three Reasons Why Interactive Signage Is a Must

These days, the average person consumes approximately 34 Gigabytes of information daily. Your content must be different to stand out in a world where everybody is constantly inundated with data. It has to draw in customers and hold their attention; they must walk away still thinking about it. Interactive signage meets these criteria and is an engaging, lively, and memorable way to connect with consumers. Check out these three reasons why Crux recommends digital signage company to our clients.

It’s captivating.

Interactive media is more compelling than static content. It is eye-catching and dynamic and presents your business as being cutting-edge. A moving graphic, interesting question, or even gamified screen will beg potential customers to want to learn more.

It’s unforgettable.

Interactive content is how we digest information in 2019. It holds our attention longer than traditional signage. Schools use interactive media to teach everyone, from toddlers to adults. Museums, train stations and airports, restaurants, and even office buildings use interactives to inform their customers. Using interactive signage allows you to create a narrative. It will enable you to construct a story around your brand, product, or mission—and stories stick with us. We remember them days, weeks, even months later.

It’s impactful.

Consumers want experiences, and interactive media is one great way to give them that! They seek personal touches and meaningful interactions with the brands and businesses they support. They want something unique that shines through the clamor of our overstimulated world. Interactive media can give your customers a sense of control that static digital signage cannot.

The fact of the matter is that these marketing tactics are starting to become ubiquitous. And they are increasingly expected by your customers, not to mention practical, fun, and successful. They allow you to breathe life into your brand and give it shape and color. This is important because, after all, those are the things your customers will remember!

At Crux, we are an expert digital signage company. Would you like us to help you tell your story through interactive signage? We’d love to learn about you and help your customers do the same!

Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.