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Display and Donor Walls. A Creative and Informative Definition of Corporate Culture.

Building a solid corporate culture takes more than just a mission statement.

Corporate cultures are built through a constant and consistent effort to indoctrinate employees. This creates values that lead to a pattern of behavior. Achieving this goal depends on communicating these values to new employees and reinforcing their practice among veteran staff members. Internal websites, newsletters, and achievement boards are some practical ways. Sponsoring events that emphasize professional development, charitable giving, and teamwork are others. But we’d like to suggest another popular communication strategy among companies serious about building and maintaining a strong culture: a corporate display wall or donor wall.

While building Crux Creative, several clients have emphasized a solid corporate culture. This is communicated internally and externally through corporate history walls and donor walls. There are several variations or even combinations of a corporate history wall. They are a company’s legacy that links to the past and bridges to the future. Donor Recognition Walls honor those who have provided financial resources that have enabled a company to continue to achieve its mission. Product Display Walls showcase an organization’s outstanding products and services. Corporate Community Walls highlight a company’s contribution to and relationship with its local community, and Employee Recognition Walls highlight employee achievements. Each of these creates a sense of pride, loyalty, and commitment to the values and goals of the corporate organization.

According to Larry Alton, commentator and blogger on changes in the American workplace, corporate culture’s role in businesses has never been greater. A similar argument is made by Jim Collins and Jerry Porras in their modern business classic, Built to Last: Successful Habits of Visionary Companies. Collins and Porras studied and described the characteristics of 18 top US companies that remained the leaders in their industries for over 50 years. These companies could communicate their core principles to their employees in ways that solidified and strengthened their culture. This, in turn, enabled them to enjoy five valuable benefits.

Here’s how developing a strong culture can help your company to do the same

1. It gives you an identity that stands out clearly from the competition.
Your brand is reflected in your products and services and in how your employees develop, produce, and sell them.

2. It attracts better talent.
The “best” people want to work for the “best” companies, so it’s crucial to maintain a consistent and positive brand and culture.

3. It builds employee pride and loyalty.
A well-developed corporate culture makes your staff feel they belong to an admired group and enhances loyalty to that organization. A recent Columbia University study showed that turnover in companies with rich corporate cultures is only 13.9 percent compared to 48.4 percent in companies with a poorer culture.

4. The Millennial generation values it.
Millennials want and expect to join organizations with a positive and well-defined culture. Since this group is the driving force of the future, considering their preferences is just good business sense.

5. It raises awareness of a company brand as nothing else can.
With heightened competition, having such an edge can make all the difference between success and failure.

Here’s  how they can be realized through a history wall or donor wall

Writing for the Harvard Business Review, John Coleman, co-author of Passion and Purpose: Stories from the Best and the Brightest Young Business Leaders, suggests these six components to a great corporate culture:

Vision – a clear, concise description of the company’s purpose exemplified by how it treats customers, suppliers, and other stakeholders.

Values – are the core of a company’s culture. What is it for? What is it against?

Practices – determine how these values are realized day to day.

People—A pivotal component of building a solid culture is recruiting and hiring people who are good at their jobs and personally support the company’s core values.

Narrative—How a company communicates its core beliefs determines how well it can raise awareness and loyalty to its culture. Each company has a story behind its founding that can be told in many different formats. Furthermore, it should be said often because each telling becomes more powerful and influential.

Place—the physical space workers occupy, including how they connect or are set apart, influences their work. The décore of that space, such as a history wall, also influences how they work.

What is your company’s story?

Tell it in a space seen by your visiting clients, potential clients, and everyone in your company. Let Crux Creative show you how to transform a part of your workspace into a visual representation of your company’s mission, achievements, and goals. We’re sure you’ll find it well worth the investment for your brand, your employees, and your company’s future success.

Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.