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Does Your Brand Voice Sound Robotic? Here’s How to Fix It with a Brand Voice Agency

We’ve said it before, and I’ll repeat it: A brand is more than just a slick logo. It should authentically represent your business—what it does, how it does, and why it is essential. Especially in this time of heightened consumer awareness, your brand must be genuine, not ideological or forced.

Your branding should read like a team member; it should be a voice that people can connect with. Establishing an identifiable voice and tone can help build engagement and loyalty, which in turn helps your brand grow.

1. Be Intentional in Making Decisions About Voice and Tone

As experts in your industry, it is easy to get caught up in industry-specific terminology. However, prioritizing relatable and approachable language can help minimize the disconnect between you and your customer. You can achieve both without sacrificing your expertise or professionalism. Creating content with a friendly, pleasant tone that sounds natural and authentic gives your brand more personality and fosters genuine relationships between you and your customers.

2. Increase Transparency When Possible

There are many ways to clearly and accurately represent your business without oversharing. You can be upfront about how core values are exemplified, encouraged, and rewarded internally. You can promote honesty in feedback and reviews by hosting an open discussion forum. If problems or mistakes are brought up, acknowledge them—after all, no one is perfect, and accidents happen—and use them to show your commitment to improvement by addressing the issue, the resolution, and the plan to ensure the mistake isn’t repeated.

3. Let Them Peek Behind the Scenes

Your tone and voice establish your company’s personality, but the personalities of your company are always compelling, too. Share fun behind-the-scenes moments, recognize employees’ successes, share photos of an employee event, or congratulate the office Fantasy Football Champion on LinkedIn.

Allow your brand to have a personality and watch its connections flourish. Need some help getting started? Crux Creative, a leading brand voice agency, is here to assist you in walking through the details and ensuring your brand voice is engaging and authentic. Contact us today to learn more!

Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.