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Event Hosting in the “New Normal”

Many summer events have been canceled or postponed in recent memory. While attending weddings, concerts, and trade shows in person was ideal in the past, virtual events have become the solution in these unprecedented times. The good news is that there are numerous creative ways to make your virtual event engaging, professional, and memorable.

Find a Way to Create Engagement

Let’s face it: staying alert and interested while passively watching a video can be challenging, especially when looking forward to an exciting live event. Fortunately, there are ways to make your virtual event experience more engaging. Start by creating anticipation for the event with email reminders and a physical countdown page. These tools can help generate excitement similar to that of a live event. Additionally, incorporating games, competitions, and dynamic presentations can maintain engagement and excitement throughout the event, helping to hold your audience’s attention.

Invest in Quality Content

A high-production-value presentation can significantly contribute to the success of your virtual event. Much of the content material prepared for an in-person event can be repurposed for a virtual event, but the delivery must change. Many companies opt for prerecorded content, which can be edited and enhanced to improve the speaker’s performance and mitigate technical difficulties such as connectivity issues. However, live virtual events can also look impressive. Your live-streamed event can resemble a television broadcast with today’s software and tools. Utilizing graphics and a bit of movie magic can make your virtual event look polished and professional, even if the speakers are presenting from their living rooms.

Create an Immersive Experience

Live events are powerful because they exist in a specific space and time. Those feelings can be recreated virtually to make an equally memorable experience. Recreate familiar aspects of live events virtually by creating a “lobby” waiting or transition area for your audience, complete with branding and schedule information, to reinvent the event “space” for the virtual world. Additionally, building social integration into your event can foster a sense of community, even if everyone is at home.

With some creativity, your virtual event can be just as dynamic and successful as it would have been in person! If you need a little extra help navigating the virtual event space, Crux is here to help!

Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.