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Four Steps to Developing a 360-Degree Marketing Strategy by a Full-Service Agency

The world is constantly reinventing itself, which can often seem as intimidating as it is exciting. For many business owners, keeping up with marketing trends—let alone staying ahead of them—can be a daunting task. However, to remain competitive today, every business must have a comprehensive 360-degree marketing strategy that includes social media, digital communications, and traditional print collateral.

Here are four steps toward building a successful 360-degree marketing program by a full-service agency:

Step 1: Develop a Brand That Establishes Leadership

Creating an effective brand goes beyond having an attractive logo and consistent color scheme. Establish a brand message highlighting what sets you apart from the competition. What unique value do you offer customers? Understand every aspect of your product, company culture, and competition to pinpoint this. Additionally, delve into the specific needs and desires of your target market. Armed with this information, you can develop a compelling logo, tagline, and brand voice that resonates with your audience.

Step 2: Create an Omnipresent Online Presence

A user-friendly, informative website is crucial in your 360-degree marketing toolkit. This site is your primary connection to potential customers, current clients, vendors, and potential employees. Ensure your website features well-researched, original content easily read and complemented by attractive graphics, such as infographics, charts, maps, and photographs. Including a blog where visitors can comment on your content adds value and engagement.

Ensure all your website content is accessible on mobile devices, such as iPhones and iPads, as well as on laptops and desktops. Your site’s format should allow for easy updates to copy, visuals, and, eventually, the design itself.

Step 3: Leverage Video and Social Media to Enhance SEO and Drive Sales

A picture is worth a thousand words—especially when it moves. Integrating video into your website, social media posts, and marketing materials is a powerful way to boost SEO. Use video clips to demonstrate your product, showcase your showroom, and introduce your staff to your target market around the clock. Videos can also educate the public about your industry, enhancing your brand’s reputation as an industry leader. This expertise can attract customers to you rather than you seeking them out.

Step 4: Enhance Your Brand Experience with Displays, Events, and Promotions

Integrate trade shows, events, and special promotions into your marketing mix. These events offer multi-dimensional opportunities for customers to experience your brand in action. Engaging activities, eye-catching graphics, and memorable giveaways will make your booth and brand stand out.

With a 360-degree marketing strategy by a full-service agency, you can reach customers, vendors, and future employees wherever they get their information. Now that you know the first four steps, a full-service agency can help you fill in the details to make your marketing more effective. Contact us to schedule a meeting—we’d love to hear from you.

Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.