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Fresh Perspectives for the New Year: Wisdom from a Milwaukee Design Agency

Though a typical day brings the rise and fall of many emotions, the world was recently unified in 24 consecutive hours of celebration. And from this equal celebration of 2011’s fading away and 2012’s beginning, we felt drawn to the same insight that we found repeatedly in our recently compiled year-long intensive study of creativity:

“Nothing intended to be timeless has ever been worth remembering.”

On the contrary, we’ve found in our research that creativity reaches its peak when it works outside the limits of what’s currently “safe” and “acceptable.”  When calculated risks are taken, people feel connected to what they see (as opposed to the passive glance so many of us give to diluted creativity).  Our research suggested time and time again that only when an architect, artist, or designer pushed the limits of what was considered acceptable did their creativity have any chance of being remembered in the future.

So we advise our clients to “Go into the year bold and connect with people based on what’s meaningful ‘here and now.’ Never intend to build something or communicate in a way that is ‘timeless’ or ‘safe’—take the risk, go bold, and use creativity to create a ‘wow’ factor with people today. That’s also the only way you’ll stand a chance of being relevant or remembered tomorrow.”

Whether it’s helping our clients design donor walls, creating museum spaces, laying out winning RFP packages, or designing and sending e-blast campaigns, everything we do, we do so while taking our advice. Crux Creative is a full-service Milwaukee design agency that requires and implements bravery in our creativity. Now, let us help you deliver “wow-inspiring” creativity.  Let us know how we can help you make this year one you (and your clients) will never forget!

For more information, contact us!


Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.