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Lake Geneva, Wisconsin (PRWEB) January 06, 2012

Results from Crux Creative’s year-long intensive study of successful creative material reveals the need for intensified philosophy, and other key principles the firm incorporates into their new website,, and their client’s designs.

The five-person, 1,000 square ft. design firm of Lake Geneva, Wisconsin, does anything but “small” work. In a year-long intensive study of the most successful designs in the modern economy, the team discovered one element in common among top-performing creative work: bravery is required.

“Our study suggests that top-performing creative material incorporates specific philosophical ideas. A great graphic or outperforming SEO (search engine optimization) alone simply isn’t enough,” said Crux Creative founder, Michele Allen. “Breakthrough design work is bold, is never watered down or ‘safe’, and makes a specific statement. The over-connectedness of the world took place during the era of ‘integrated marketing communications’. To yield a meaningful differentiation in the modern economy, creativity must reflect an intensified belief, like what you see on our new site, and in the work, we do for our clients.”

Putting what the firm learned into practice, the creative agency announces the launch of its new website, Through bold graphical depictions of pivotal moments, the site captures the firm’s driving belief, that every brand has a pivotal decision to make – and making the right one means the difference between a brand’s owning the market or hardly breaking through.

Crux Creative describes itself as “a passionate, experience-driven, ‘let’s-go-for-it’ kind of agency”. Headquartered in Lake Geneva with additional team members in Boston, Chicago, Las Vegas, and Phoenix, the company provides a multidisciplinary approach to producing design and marketing solutions using a variety of communication channels and services, including wayfinding/branded environments, smart web/media solutions and print/branding.

For more information contact Michele Allen:

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