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Full-Service Marketing Company Unveils In-Depth Study: ‘Embrace Bravery for Success’; Debuts New Website

Lake Geneva, Wisconsin (PRWEB) January 06, 2012

Results from Crux Creative’s year-long intensive study of successful creative material reveal the need for intensified philosophy and other key principles the firm incorporates into its new website,, and its clients’ designs.

Milwaukee, Wisconsin’s five-person, full-service marketing company, does anything but “small” work. In a year-long intensive study of the most successful designs in the modern economy, the team discovered one element in common among top-performing creative work: bravery is required.

“Our study suggests that top-performing creative material incorporates specific philosophical ideas. A great graphic or outperforming SEO (search engine optimization) alone isn’t enough,” said Crux Creative founder Michele Allen. “Breakthrough design work is bold, is never watered down or ‘safe,’ and makes a specific statement. The over-connectedness of the world took place during the era of ‘integrated marketing communications.’ To yield a meaningful differentiation in the modern economy, creativity must reflect an intensified belief, like what you see on our new site and in our work for our clients.”

Putting what the firm learned into practice, the creative agency announced the launch of its new website, Through bold graphical depictions of pivotal moments, the site captures the firm’s driving belief that every brand has a pivotal decision to make—and making the right one can mean the difference between a brand owning the market and barely breaking through.

Crux Creative is “a passionate, experience-driven, ‘let’s go-for-it’ kind of agency.” Headquartered in Lake Geneva with additional team members in Boston, Chicago, Las Vegas, and Phoenix, the company provides a multidisciplinary approach to producing design and marketing solutions using a variety of communication channels and services, including wayfinding/branded environments, innovative web/media solutions, and print/branding.

For more information, contact Crux Creative.

Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.