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How to Write Copy that Converts

The copy you write matters. And, it can be the difference between just a click and a conversion. By being strategic in your copy writing, you can ensure the success of your efforts and optimize your ROI. Follow these three rules to get started.

1. Keep it short and sweet.
Long-winded explanations and descriptions won’t convert to sales. Keep text clear, concise, and compelling. Your audience’s attention span isn’t long enough to digest long-form content. Utilize your established branded messaging to ensure consistency and clarity.

2. Make sure your voice and tone are sincere and authentic.
Make your content read like a real person wrote it. Give your copy personality to spark interest in your audience. Be funny, irreverent, knowledgable, snarky, or anything else. The key is to write copy that people can relate to. Your audience wants to connect; write in a way that allows them to.

3. Identify roadblocks and address them.
Find out what concerns or reservations your audience has about pulling the trigger on their purchase, then eliminate or address them. This can mean offering a deal or incentive. A discount, free gift or shipping, customer loyalty program, or a buy more, save more event are great ways to ensure audiences convert. But this can also mean emphasizing the value of your product or service and ultimately addressing a pain point of your customer in your copy. How much time or effort will you save them? How long will their investment last them? Etc.

Start implementing these tactics in the copy you put out and watch your conversions grow! Need a little more help? That’s why we’re here!


Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.