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Is Rudeness Becoming the Standard? Insights from a Creative Service Company

Lately, I’ve found myself having recurring conversations with different friends, each recounting experiences of being treated rudely by potential clients, recruiters, and networking contacts. Despite the varying circumstances, the outcome remains consistent – an unwarranted display of rudeness.

Let me share an anecdote to illustrate. A close friend of mine, Dick, is an exceptional art director and marketing strategist, renowned for his work in his boutique ad agency. Recently, a client recommended him to the head of marketing at a national credit union for a rebranding project. Eager for the opportunity, Dick presented several concepts to the decision-makers, receiving accolades for his ideas. However, despite assurances of a response by Thursday, a week passed with no word. It took Dick’s initiative to follow up, only to discover they had chosen another direction withoaut informing him.

Instances like these highlight a concerning trend – a lack of common courtesy. While clients are not obligated to engage a service provider, transparency and communication are expected when decisions are made, especially after significant effort has been invested.

Consider another scenario: A former colleague sought my assistance connecting her with a hiring manager and providing a reference for a job application. Yet, upon seeing her updated LinkedIn profile indicating the job, I received no acknowledgment or gratitude for my efforts. Job seekers also face their share of rudeness, often left in the dark post-interview, with minimal feedback or follow-up from recruiters.

While these instances may seem like mere lapses in manners, they signify deeper implications. Ignoring someone’s efforts and investment is, in essence, disrespectful.

So, why address this in a business-oriented space?

Rudeness is more than an individual behavior—it’s contagious and detrimental to business. At Crux Creative, we recognize the value of fostering respectful relationships. We strive to treat every interaction with consideration and respect, not only for our clients but also for our brand’s integrity.

Choosing kindness isn’t a sign of weakness; it’s a testament to our commitment to creating positive experiences for all stakeholders – customers, employees, and partners alike.

If you’re seeking a partner where respect is the norm, contact Crux Creative. Let’s cultivate a culture of mutual respect and collaboration for the betterment of all.



Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.