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Is Your Website a Turkey? Elevate Your Online Presence with a Web Design Agency

Crux, a web design agency, only wants to create websites with a “WOW” factor. Some may ask why. Sit back, relax and I’ll try to explain how to turn a turnkey website into a great website.

The average user, when web browsing (not searching on Google for an exact web name), will spend less than ” 5 ”  seconds on a site before they move on unless something grabs their attention.

Google has promoted that to help with Search Engine Optimization (SEO), a site must have “Unique” content from start to finish.

What does this mean to you, the customer? How can a site that you bought and paid for and looks so good not increase your visibility on the net?

Google points out that website content should be used in “REAL WORDS” that the average person uses and understands.  Don’t write content that SEO Specialists preach on high about.

Where do I get this information from?

Why Google of course.  You can read it yourself here:

“SEARCH ENGINE OPTIMIZATION STARTER GUIDE”

We follow all Google guidelines when creating your website.  Why should you spend hundreds, sometimes thousands more, for supposed experts to tell you what Google already tells us for free?

The most important part, though, is on your end,  you the owner of your website have to do a bit of work, and here’s why:

Google is always tweaking its algorithms to bring the best search results to users of its search engine. It is constantly fighting a battle with SEO Ninjas (it’s their term, not mine), who are always trying to game the system.

Have you ever searched and landed on those “Link Farms” (Click the link, and it will explain what a link farm is)?  After a while, you get disgusted or just move on to something else in your daily schedule, and the customer never gets to your outstanding website. Google has given us,  the actual web producers, ways to combat this.

Google’s advice:

  • CREATE UNIQUE AND ACCURATE PAGE TITLES
  • ACCURATELY DESCRIBE THE PAGE CONTENT
  • CREATE UNIQUE TITLE TAGS FOR EACH PAGE
  • USE BRIEF BUT DESCRIPTIVE TITLES
  • OFFER QUALITY CONTENT AND SERVICES
  • WRITE EASY-TO-READ CONTENT

The two most important parts of the recommendations above are creating unique and accurate page titles and writing easy-to-read content.

You, the website owner, must update your site regularly. We recommend at least once every 2-4 weeks.

Include a blog on your site. Tell customers why they should come to your site, your store, or your company regularly to see what’s new.

If you follow these suggestions, and Google’s suggestions, you will find your site improves with hits, and your business will hopefully increase as well.

We at CRUX CREATIVE wish you a safe and Happy Thanksgiving!

Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.