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Maximizing Trade Show Impact: Insights from One of the Leading Exhibit Design Companies

At Crux, we excel in providing a comprehensive marketing strategy tailored specifically for our trade show clients. As one of the leading exhibit design companies, we’ve perfected this approach. Our unique Crux Marketing Trifecta integrates branding, branded architecture, and digital marketing to protect your budget while delivering exceptional, measurable trade show results.

First, we immerse ourselves in your brand—by analyzing your current messaging and objectives. Next, we meticulously plan, design, and construct your trade show exhibit based on these insights. Finally, we create an inviting experience for your audience, ensuring your presence is impactful and memorable on the trade show floor.

This cohesive strategy makes your brand stand out and works efficiently within tight budgets to produce captivating branding and dynamic graphics. We’re eager to demonstrate the effectiveness of our Marketing Trifecta.

For example, we recently implemented our 360° strategy for Burns as they launched their new B270R Roaster. Our services extended beyond crafting an eye-catching trade show booth; we also developed a new landing page, designed a magazine ad, prepared social media graphics, and produced show handouts, infusing branded content to establish a robust and cohesive brand identity. Additionally, we engaged with Burns’ target audience pre-show to heighten engagement.

Marketing Trifecta

Our Crux Marketing Trifecta is designed to foster uniformity and consistency across all platforms, making your brand work harder and more effectively for you. This method is adaptable to trade shows and museums, corporate interiors, permanent exhibits, product displays, history walls, and donor walls. By developing your brand, tailoring your space, and creating engaging environments, we lay the foundations for your brand’s success.

We recently applied a 360° approach to tailor a trade show solution for Burns, as they presented their new B270R Roaster. We designed not only a beautiful trade show booth but also a new landing page, a magazine ad, social media graphics, and show handouts. We incorporated branded content into each element for an undeniably recognizable brand identity. We helped Burns target their audience before the show to increase engagement.

Utilizing the Crux Marketing Trifecta allows us to create uniformity and consistency so your brand works harder for you. We can apply our method to museums, corporate interiors, permanent exhibits, product displays, history walls, and donor walls. By developing your brand, building and branding your space to fit, and inviting others to enjoy, we set up all the critical elements for your brand to succeed. Click here to connect with us to see how our integrated approach can elevate your next project.

Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.