Eau Claire, Wisconsin
Thorogood is a high-end boot manufacturer that specializes in manufacturing quality footwear for the military and the police as well as avid hunters. The client wanted a rough industrial style to the booth to highlight the toughness and practicality of their product line. Booth components included vintage wood and exposed metal, providing texture, interest and the industrial feel that client was looking for. Modular illuminated display cases highlighted the different boots while large illuminated fabric graphics in the rear provided brand identification. What made the booth particularly useful was it was designed so it could be easily reconfigured into different sizes including 10×20, 10×30 and 20 x 20 for different shows.