Generac
History Wall

Waukesha, Wisconsin

Celebrating Legacy: Crux Creative and 3D Exhibits Craft Generac’s History Wall.

Generac, a leader in power solutions, sought to celebrate its storied legacy with a distinctive history wall at its new headquarters in Waukesha, Wisconsin. To achieve this, they collaborated with Crux Creative and 3D Exhibits, renowned for their innovative design and branding solutions. The result was a one-of-a-kind history wall that intertwines graphics and interactive elements, set within an aluminum structure, creating an information-rich, three-dimensional, and aesthetically pleasing tribute to Generac’s journey.

The Challenge: Creating a Dynamic Tribute

Generac wanted a history wall that was not only visually appealing but also educational and engaging. The goal was to create an installation that would capture the company’s evolution, innovations, and milestones while reflecting its forward-thinking ethos. The design needed to resonate with employees, visitors, and stakeholders, providing a comprehensive yet engaging overview of Generac’s contributions to the power solutions industry.

Crux Creative’s Visionary Approach

Crux Creative approached the project with a focus on storytelling and innovation. They envisioned a history wall that was not just a static display but a dynamic experience. Working closely with 3D Exhibits, they developed a design leveraging advanced materials, interactive technology, and compelling graphics to bring Generac’s history to life.

Design Process and Development

  1. Research and Content Gathering: Crux Creative began gathering content, archival materials, photographs, and key milestones from Generac. This comprehensive content would form the backbone of the history wall, ensuring that every significant moment in Generac’s journey was accurately represented.
  2. Conceptual Design: With a wealth of content, Crux Creative and 3D Exhibits moved on to the conceptual design phase. They envisioned an aluminum structure that would serve as the foundation for the history wall, providing durability and a modern aesthetic. The design concept included layered graphics and interactive elements to create depth and engagement.
  3. Interactive and Graphic Elements: The history wall was designed to be informative and interactive. Touchscreens and multimedia displays were integrated to allow visitors to delve deeper into specific aspects of Generac’s history. High-resolution graphics, timelines, and text panels were arranged in attractive layers, providing a rich visual narrative that guided viewers through the company’s evolution.
  4. Installation and Final Touches: The installation process was meticulously planned to ensure that every element of the history wall was perfectly positioned. The aluminum structure provided a sleek, modern backdrop for the vibrant graphics and interactive displays. The final touches included lighting to highlight key sections and ensure the wall was a focal point within the headquarters.

Impact and Reception

The Generac history wall has been met with widespread acclaim. Employees, visitors, and stakeholders have praised the installation for its engaging design and comprehensive portrayal of Generac’s legacy. The interactive elements have proven particularly popular, allowing users to explore the company’s history in an immersive and engaging way.

The history wall not only pays tribute to Generac’s past but also reinforces its commitment to innovation and excellence. It is a testament to the company’s journey and ongoing impact on the power solutions industry.

A Legacy Immortalized

The collaboration between Crux Creative and 3D Exhibits resulted in a history wall that perfectly encapsulates Generac’s legacy. Through innovative design and thoughtful storytelling, the wall provides an engaging and information-rich experience for all who visit Generac’s headquarters. This project underscores the power of creative design in celebrating and preserving corporate history while also inspiring future generations.

Contribution
Environmental Graphic Design