Harley Davidson Museum Exhibit: Design Lab
Milwaukee, WI
Harley-Davidson Museum Exhibit Design
We were honored to collaborate with WeatherstonBruer Associates of Toronto on the latest exhibit at the Harley-Davidson Museum in Milwaukee, Wisconsin. This project demanded a meticulous approach and exceptional creativity, all under an intense deadline that pushed our team to perform at the top of our game.
Our role began with a comprehensive review of the designs completed to date. From there, we developed a cohesive graphic design strategy that aligned with the vision and expectations of the Harley-Davidson Design Lab. Every element of the exhibit was designed to immerse visitors in Harley-Davidson’s rich history and dynamic spirit.
The exhibit featured a dramatic glass entrance wall, setting the tone for the experience and introducing visitors to the explored themes. Inside, intricately designed dioramas displayed artifacts from the museum’s founders, showcasing their legacy and the evolution of Harley-Davidson’s creative process. At the exhibit’s heart, a central area captivated visitors with large, suspended banners and iconic motorcycles that embodied the bold, innovative spirit of Harley-Davidson’s design philosophy.
This project exemplified our ability to rise to a challenge. We combined artistic vision with precision execution to create an exhibit that celebrates the heritage and creativity of one of the world’s most legendary brands.
