HSBC

Global

Transforming HSBC Global Corporate Spaces with Environmental Graphics

HSBC, a British multinational investment bank and financial services holding company, maintains a vast network of local, regional, and global banks worldwide. To enhance their corporate facilities’ visual appeal and functionality, HSBC collaborated with Wright Heerema Architects in Chicago, IL. Crux Creative was tasked with emulating complex graphics and building production-ready large environmental graphics for each floor of several of HSBC’s substantial corporate facilities worldwide.

Project Scope and Objectives

The primary goal was to create an engaging and cohesive visual environment that reflected HSBC’s brand identity and values. The environmental graphics needed to resonate with employees and visitors, enhancing the corporate spaces by making them more dynamic, deep, and inspiring.

Design and Execution

Crux Creative approached the project with a strategic and artistic mindset. They worked closely with Wright Heerema Architects to ensure that the graphics integrated seamlessly with the architectural design of the facilities. The graphics spanned multiple floors, each tailored to reflect the unique character of the space while maintaining a consistent overarching theme that aligned with HSBC’s global brand identity.

Impact and Reception

The environmental graphics received positive feedback from both HSBC employees and visitors. The visually stimulating environments enhanced the overall ambiance of the corporate facilities, making them more inviting and reflective of HSBC’s prestigious brand.

Conclusion

The collaboration between HSBC, Wright Heerema Architects, and Crux Creative successfully transformed HSBC’s corporate facilities worldwide. The environmental graphics beautified the spaces and reinforced HSBC’s brand identity and values, creating a cohesive and inspiring corporate environment.

Contribution
Environmental Graphic Design