Lincoln Electric is a Fortune 1000 company headquartered in Euclid, Ohio and is an American multinational and a global manufacturer of welding products, arc welding equipment, welding consumables, plasma and oxy-fuel cutting equipment and robotic welding systems.
Crux Creative was chosen to help Lincoln Electric redesign their interactive devices to streamline and simplify use. This interactive is used on education campuses and trade shows to educate students on career choices in the welding field. This interactive was shared on iPads and allowed interested students to explore the various careers in welding, companies that hire welders, wages, education and certifications as well as training facilities and the opportunity to learn more about Lincoln Electric equipment.
In addition to the interactive, to promote Lincoln Electric, Crux Creative created email blasts and press releases to educate welders and future welders on the opportunities for training, certifications at their facilities as well as supporting their partners.