Sakrete, a well-established concrete company wanted a trade show booth for the World of Concrete trade show that would attract professional contractors and buyers for big box hardware stores. To demonstrate the advantages of the product, we created a display that suggested a commercial worksite in progress. Each product that was highlighted was brought to life with product application samples as well as supporting graphics that emphasized how the quality and cost savings of their products are beneficial to contractors. We also established a live demo area that showed the product in action and an Expert Center where contractors could find answers and advice regarding Sakrete’s product line. In short, the booth was an ideal “sales room” for Sakrete and their staff.