Valparaiso University
Welcome Center

Valparaiso, Indiana


Transforming Valparaiso University’s Welcome Center: Crux Creative’s Collaboration with Xibitz

At the heart of Valparaiso University in Valparaiso, Indiana, stands the Phyllis and Richard Duesenberg Welcome Center, a pivotal part of the university’s ambitious plan to increase its student body to 6,000 through enhanced enrollment and development activities. Recognizing the importance of creating a welcoming and inspiring environment, Xibitz, known for its exceptional craftsmanship in experiential design, sought the expertise of Crux Creative to develop graphic design throughout the center, including a prominent history wall.

The Challenge: Crafting a Welcoming and Inspirational Space

The Welcome Center was intended to be more than just an entry point for visitors; it served as a gateway to the university’s rich heritage and future aspirations. The goal was to create an environment that would resonate with prospective students, families, and alumni, reflecting Valparaiso University’s values and history. Xibitz, responsible for the architectural and physical elements, needed Crux Creative’s specialized graphic design skills to visually bring the space to life.

Crux Creative’s Visionary Approach

Crux Creative approached the project with a focus on storytelling and engagement. They understood that the graphic elements needed to do more than decorate the space; they had to tell the story of Valparaiso University in an informative and inspiring way.

Design Process and Development

  1. Understanding the University’s Legacy: Crux Creative began by delving into Valparaiso University’s history, values, and vision. They collaborated with the project team to gather stories, historical data, and visual materials that would form the foundation of the graphic design.
  2. Concept Development: With a rich repository of information, Crux Creative started brainstorming design concepts. They focused on creating designs that highlighted key milestones in the university’s history, celebrated its achievements, and conveyed its aspirations.
  3. Creating the History Wall: A focal point of the Welcome Center, the history wall was designed to be visually striking and content-rich. Crux Creative used a combination of archival photographs, timelines, and narrative text to create a dynamic and engaging display. The design was intended to draw visitors in, encouraging them to explore and learn about the university’s storied past.
  4. Integrating Design Throughout the Space: In addition to the history wall, Crux Creative developed graphic elements for other areas of the Welcome Center. These included directional signage, informational panels, and decorative graphics, all designed to create a cohesive and immersive experience for visitors.

Impact and Reception

The redesigned Welcome Center, with Crux Creative’s graphic design, has been met with widespread acclaim. Visitors, prospective students, and alumni have praised the space for its inviting atmosphere and the engaging way it presents Valparaiso University’s history and vision. The history wall, in particular, has become a centerpiece of the Welcome Center, effectively communicating the university’s legacy and aspirations.

In summary, the collaboration between Xibitz and Crux Creative resulted in a transformed Welcome Center that enhances Valparaiso University’s recruitment and development efforts and serves as a testament to the power of thoughtful and strategic design in creating meaningful and impactful spaces.

Environmental Graphic Design