Situated in the heart of Wisconsin, Yunker Industries is a leading visual communications company specializing in creating immersive in-store experiences for the retail industry and prominent national and global brands.

Though functional, Yunker’s previous HTML-based website struggled to optimize web performance and secure a strong position in Google search results. To address this, Yunker set out to achieve a fresh, uncomplicated design, an improved user experience, streamlined content management, and a consistent presence on the first page of Google.

Crux guided Yunker Industries through this digital transformation with a comprehensive strategy targeting each goal. The process began with a detailed wireframe to map the digital customer journey, providing a clear vision of the new site’s design and functionality. Crux then used its creative expertise to produce designs that captured Yunker’s essence. The shift to WordPress empowered Yunker’s team with the flexibility to manage updates and site modifications easily.

Yunker contributed to the project by providing the website’s content, enabling a seamless integration of design and substance that resonates with their target audience.

Crux successfully elevated Yunker Industries’ online presence from its HTML-based roots to a modern, user-friendly WordPress website. The new site combines a captivating design, intuitive functionality, and a structure, allowing Yunker to maintain and update its online identity easily. This strategic partnership met Yunker’s immediate objectives and laid the foundation for sustained visibility on the first page of Google search results.