Located in the heart of Wisconsin, Yunker Industries is a leading visual communications company that designs and produces instore customer experiences for the retail industry and for national and global brands.
Yunker’s previous HTML website was not designed to perform optimally on the web nor was it ranking in Google searches. They wanted a simple fresh look, enhance the customer user experience, be able to easily update and manage website changes and increase their company’s rankings to consistently appear on page one of a Google search.
Crux provided a strategy on how to best address each of Yunker’s objectives. A wire frame of the recommended digital customer experience was created to help visualize and understand the flow of the new site. Crux produced designs and built the site in WordPress making it easy for the Yunker team to edit and manage the new site themselves. Content was provided by Yunker.