RGB VS CMYK: WHEN TO USE WHICH AND WHY
This is a quick post about how best to educate our clients on the best quality in color and for their printing with us.
Our work is showcased not only in print for brochures, postcards, and letterheads, but we also create huge environments with large scale graphics and we do a ton of digital marketing and there is a difference in the quality of images we receive.
When we are working on a brochure or a smaller print piece, we encourage very high-quality images in CMYK at a minimum of 300 dpi at the final size. This will create the truest colors and best quality print.
For Large Scale Graphics
We work on very large graphics, and often it is a museum with historical images. You can’t always control the quality of those, but we will convert them from bitmap, grayscale or RGB to CMYK. If they are high res images though, we encourage you to give those to us in CMYK and at as high res as possible to retain quality and color.
For Digital and Web
Luckily, we are a little more forgiving here. You can provide us images in any color space and we can convert to RGB. However, high-quality images at least 150dpi or 300dpi will hold up well and idea for us to convert to pixels online.
To further summarize the above, when it comes to deciding to use RGB vs CMYK, first figure out what the output will be. If the output will be on a computer monitor then RGB is the way to go. If the piece will be printed, CMYK is usually the standard and the best option. That’s all there is to it when it comes to using RGB vs CMYK colors on your projects, please feel free to join the discussion below. We’d love to hear from you!