Your brand isn’t just your name and logo. It’s your business inside out.
Confession time. We’re dynamite at developing amazing logos and taglines. But when it comes to branding those are just the cherry on top. A brand – your brand – is every interaction you have with your customer. Obviously, that includes your product and service. But it’s also the graphic design of your site, the copy content of your blog, the frequency of your social media posts, and on and on. We’ll help you develop a brand that meets and exceeds the expectations of your audience through five steps that cover every aspect of the process.
Here’s our FIVE STEP brand development process:
- Discover – all we can about your company, product, competition and your audience.
- Define – what matters most to that audience and how you fulfill that need
- Develop – several creative concepts that will be the basis of your final marketing strategy
- Design – a logo, tagline, graphic look and copy style that pay off this concept
- Deliver – a website, social media strategy, collateral, trade show displays and whatever else is called for to make yours the preferred brand in your marketplace. Check out some of our work here.
Trade Show Exhibits
Building relationships on the show floor.
Client expectations of a new trade show exhibit can sometimes center on a cool, attention-grabbing design and overflowing crowds. However, an innovative trade show display, even one that wins “Best of Show,” doesn’t necessarily generate sales. Neither will visits from dozens of people who never buy your services or products. The purpose of YOUR trade show booth should be to enhance current customer relationships and to attract new ones. To that end, you need an exhibit design that offers relevant information to the appropriate audience, encourages meaningful conversations between visitors and your sales people and imprints your brand on the memory banks of customers and vendors alike.
At Crux, we understand that successful exhibit design is a delicate balance of form and function. We not only provide award-winning 3D and graphic design, we create a better way for your target market to experience your brand. This includes cost-cutting strategies to attract and engage your audience from digital marketing expertise to production and installation services. In addition, our exclusive groundbreaking technology system will track and record your trade show marketing ROI in real time. It’s a proven formula to turn trade show displays into solid gold.
Custom Exhibit Design
360 degrees of interactive communications.
Crux is experienced in the art of creating spectacular exhibits and displays that speak to your visitors in a visual language that will seamlessly convey the essence of your story. We are passionate about creating stories regardless of the application. Whether you are a small business, corporation, a non-profit or a museum we ensure that your clients experience your vision and mission with a consistent application. From acorporate environment, donor wall, history wall, or museum exhibit, we are focused on one thing: helping your company grow and tell stories that drive passion and emotion. Check out some of our work here.
Donor & History Walls
Communicate your brand to the www (whole wide world).
For over a decade, consumers have depended on the Internet for information on what to buy, where to buy it and how to get the best value when they do. Whether you’re selling consumer packaged goods, one of a kind art work or business-to-business products and services – you need a well-designed website with intriguing visuals and information-rich copy to compete within your industry. Today, digital marketing has expanded to include a myriad of other requirements. Our expertise in SEO, AdWords, social media, email marketing, blogs and marketing automation will get you unstoppable results. We’ll determine which of these elements offers you the best ROI and develop a marketing strategy to turn brand users into brand advocates.