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Have you ever attended a tradeshow? Or participated in planning a tradeshow booth?

If you answered yes, then you know how competitive each show is and how important it is to have your exhibit stand out.

Tradeshows are popular amongst a variety of industries across the globe. This is a typical method for companies to find potential suppliers and to learn the latest trends in the industry.

Here are a few things to ask yourself before the trade-show…

1. Do your targeted customers know who you are?
If you answered no, then you have some work to do. We recommend a preshow mailer or preshow email blast and landing page. We recently helped one of clients create excitement before their show with a preshow mailer that was uniquely packaged and featured three enclosed cards delivering important information about the upcoming show, including how they could win prizes and their location at the show. We also created a preshow email blast (and landing page) that encouraged participation and learning more. We encourage you to create a vibe and presence before the show!

2. The Show
First things first, how are you going to carry that vibe through your exhibit? Many companies have smaller budgets these days, but there is marketing avenues that can be incorporated and effective within that budget. For example, Tour client played off of their unique name by incorporating tandem bicycles into their exhibit. Traditionally, marketing and graphic were displayed throughout the booth but our client incorporated a tandem bike stunt crew that performed tricks, gave away a tandem bicycle and branded helmets, exhibit personnel wore branded tandem bicycle shirts and more! Their booth was a hit and a huge success simply because they gained interest in a unique way.

3. The Follow-up
Nowadays, customers can simply Google a search and are matched with a solution which unfortunately takes customer service out of the equation. A simple follow-up mailer or thank-you email can go a long way and only increases the positive nature of your name and business.

Do you have upcoming tradeshows that you need design or marketing assistance on? Contact us today to find out how we can help you create excitement with your targeted customers!


Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.