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The Misconception Trap: Why Your Website Needs More than Just Good Design

Have you ever wondered, “Why isn’t our website bringing in more leads? We invested all that money, and it’s not bringing results?”

Or you’ve experienced the frustration of a website that performed exceptionally in the past but now has lost its spark.

Perhaps you remember as recently as two years ago when your website attracted a flurry of leads and claimed the top spot on Google’s search results. Now, it seems like a distant memory; your rankings have fallen to page 4, and you’re left wondering what went wrong.

As design and marketing experts, we at Crux Creative have heard these comments consistently over the years. Covid pushed every business to think innovatively and implement digital marketing tactics. Still, we’ve noticed some companies reverting to pre-pandemic old habits, thinking that just having a reliable website and adding a few blogs or social posts are enough to help propel it to attract new leads.

In this post, we’re here to debunk a common misconception hampering your online success – the belief that a website alone possesses the magical key to unlocking endless leads and growth. Let’s venture into the truth behind this fallacy and rediscover the secrets to nurturing a thriving digital presence for your business.

Visualize your website as a stunning garden where potential leads flourish and bloom. However, constant care, nurturing, and attention are essential to thrive. A dazzling design is just the beginning; the true magic lies in tending to it beyond its initial creation. So, let’s discuss the myths and reveal the reality of transforming your website into a lead-generating powerhouse!

Beyond the Launch: Embarking on a Journey of Growth

Ahhh, the website launch – a moment of celebration! But it’s just the beginning of an exciting journey. Like any successful relationship, your website needs ongoing love and care. Writing blogs, sharing valuable content, and engaging on social media are requirements and the nourishment your website craves. Regular updates and posting intriguing stories keep your visitors interested and attract new ones, leading to more leads and opportunities.

The Power of Content: Speak and Be Heard | Establish Thought Leadership

Content is the heart and soul of your online presence. You establish yourself as an authority in your field by sharing your knowledge, expertise, and uniqueness through blogs, articles, and videos. Consider your online activities – you are drawn to a particular voice, tone, expertise, and imagery and engage with those businesses. Your customers seek the same. Draw them into a real relationship with you and your company.

Business owners and leaders: Your customers and prospects want to hear from you personally and authentically. What better format to share your expertise and knowledge with current and future generations than in digital marketing? A leader or founder’s experiential learning and wisdom alone can attract prospects faster than any sophisticated marketing platform. Although, the right platform will help catapult your reach.

When you stop providing updated content on your website, it will eventually lose traction and exposure in cyberspace. Google and all the other search engines will lose interest in your site.

Social Media: The Connective Web

Social media is the digital age’s ultimate connector of hearts and minds. Sharing your content on one platform or various platforms amplifies your reach and builds a community of loyal followers. Engaging with your audience beyond a like, listening to their needs, and providing solutions creates a bond that transcends mere transactions.

Only some businesses need to be on all social media. Being on one or two platforms will help expand your reach and connect to your audience. Find which platforms your audience is spending time on. What are they talking about? What interests them? Seventy-five to eighty percent of what a company posts on social should be about creating meaningful, helpful solutions for your customers. The days of selling or promoting just your product or service from your company’s perspective are long gone.

Time vs. Value: Investing Wisely

The whirlwind of busyness and countless priorities engulf every business. But remember, investing time and the right financial resources to create quality content in your online presence is an investment in your business’s future. The returns in terms of leads, conversions, buzz, and brand loyalty are worth every moment and dollar spent.

Growth takes time and commitment. It takes a lot of work to attract new leads and expand a company’s digital footprint with few marketing dollars. It’s even harder to build both with a bootstrapped mindset. Both can work, but they take twice as long.

Seek Help: Collaboration is Key

To save money, many companies try to manage all the web tech, marketing tech, design, copywriting, and video content of a website after its launch. This DIY activity works for some companies but not others.

Non-experienced individuals become overwhelmed, and as a result, the process becomes inconsistent due to the learning curve. Further, they often derail their company’s website online exposure because they don’t understand the nuances of the design details or Google’s search ranking algorithms. Partnering with a digital marketing firm that understands your vision and needs and who can help you attract consistent leads long-term can be a game-changer for your business.

Remember, your website is not a one-time creation but a living entity that thrives on constant care and engagement. If you stop watering your garden, the plants will wither and die. Similarly, if you cease creating fresh content for your website, its potential will dwindle, and it’ll be easy to blame the website, the web firm, Google, or anyone else.

Building a successful online presence takes dedication, collaboration, time, and, often, a financial investment. Yet, the payoff is enormous when done correctly. If you consider and implement what we suggest above,  you’ll transform your website into a lead-generating powerhouse!

Are you currently experiencing a slump in website leads? Reach out to your digital marketer who can help revitalize your site and create a new growth strategy. If you lack resources, don’t hesitate to contact Crux – we thrive on helping our clients overcome the same challenges.

Paula Weigel

Paula Weigel is the VP of Strategic Growth and Marketing at Crux Creative and serves on the advisory board of VRAR Chicago. Her career spans over 20+ years working primarily in B2B design, marketing, and sales from Fortune 500 companies to start-ups. In Crux’s Watercooler, she offers practical advice on the latest trends that impact design and marketing initiatives.