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The Return of the Trade Show Booth Company

It feels like ages ago, we were shoulder to shoulder at trade shows and expos, toting branded canvas bags filled with swag and pockets brimming with business cards, networking within our industries over drinks at a hotel bar. Someday, we will have that same experience again. In the meantime, how do we safely step back in that direction?

We know how a successfully executed trade show can benefit your business, generate leads, and promote your brand and mission. Given the numerous advantages of exhibiting and attending these events, we are confident they are not things of the past. Trade shows, expos, and events remain critical lead-generation tools for many businesses and industries. The value of face-to-face interaction with customers, learning about competitors, finding partners, expanding your company’s reach, and advertising your brand cannot be understated.

The question is not “Will trade shows come back?” but “When and how will trade shows come back?”

The answer is an encouraging one. We are on the cusp of large-scale events and exhibitions returning. Some trade shows have made a comeback, looking relatively similar to our pre-2020 world. We can expect increased precautions, such as showing a vaccine card or recent negative COVID test, social distancing plans, limited or staggered attendance, mask requirements, contact tracing, hands-free or touchless interactives, and temperature checks upon arrival to keep attendees and exhibitors safe. With these measures in place, attending, presenting, and exhibiting are possible, prioritizing safety and peace of mind at each event.

At Crux, we can help you prepare for this new era of trade show exhibiting. Whether you need signage or new exhibits, big or small changes, are starting fresh, or want to enhance your next booth, we can help you plan and execute a state-of-the-art trade show exhibit. Contact us today!

Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.