THE RETURN OF THE TRADE SHOW

It feels like eons ago we were shoulder to shoulder at trade shows and expos, toting around branded canvas bags filled with other branded swag, pockets full to the brim with business cards, networking within our industries over drinks in a hotel bar. Someday we will have that same experience again but in the meantime, how do we step (safely) in back that direction?

We know how a successfully executed trade show can benefit your business, generate leads, promote your brand and your mission, and given the numerous advantages of exhibiting and attending these events, we are certain they are not things of the past. For many businesses and industries, trade shows, expos, and events are critical and essential lead generation tools. The ability to be face-to-face with customers, learn about competitors, find partners, expand your company’s reach, and advertise your brand cannot be understated.

The question is not “Will trade shows come back?” but rather “When and how will trade shows come back?”

The answer is a mostly happy one. We are right around the corner from large scale events and exhibiting again. Some trade shows have already returned. And they look fairly similar to that of our circa-2019 pre-COVID world. We plan to see increased precautions, such as showing a vaccine card or recent negative COVID test, social distancing plans and limited or staggered attendance, mask requirements, contact tracing, hands-free or touchless interactives, and temp checks upon arrival, in order to keep attendants and exhibitors safe. Some events have deployed contact tracing measures as well. That said, attending, presenting, and exhibiting is all currently possible and every precaution is being utilized to bring safety and peace of mind to the forefront of each event.

At Crux, we can help you prepare for this new era of trade show exhibiting. Whether you need signage or new exhibits, big or small changes, are starting fresh or looking to enhance your next booth, we can help you plan and execute a state-of-the-art trade show exhibit.

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