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The Touch Experience: Engaging Audiences and Businesses with Custom Interactives

In a season where AI is the dominant conversation among professional circles, let’s suspend the topic for a few moments and visit one equally interesting for B2C and B2B audiences and business experiences—the transformative power of touch. Touch screen technology, that is.

Beyond mobile and laptop devices and other daily touch interactions, touch screens, aka interactive response technology, continue to emerge as a transformative force across various industries. From retailers, marketers, showrooms, and museum exhibits to corporate boardrooms, sales and service teams, and innovation centers, interactive technology offers unparalleled opportunities to enhance audience engagement, revolutionize boardroom experiences, and advance sales and marketing messages.

If you’re looking for creative ways to engage your audiences and customers, this post will activate your creative juices.

Interactive Technology Made Simple

Interactive response technology is a dynamic method companies deploy to educate, inform, and engage their audiences or customers. By leveraging touch, voice, gestures, sensors, video, and creative storytelling, businesses can create many experiences tailored to specific objectives. These interactive experiences find applications in sales presentations, corporate briefings, broadcast news, digital signage, menu boards, museums, trade shows, retail, education, and beyond.

Applications in Various Industries

Museums, Permanent Installations, Showrooms, and Innovation Centers: Elevating Experiences

Interactive response technology finds its place in museums, permanent installations, showrooms, and innovation centers, providing avenues for captivating and educating audiences. From social interaction to hands-on learning, these technologies enable individuals to participate in real-world experiences, making history and innovation come to life.

In museums, interactive displays allow visitors to dive deeper into exhibits, providing an engaging and educational experience. Whether navigating through maps, experiencing historical stories, or contributing to donor walls, the interactive nature of these technologies fosters a sense of exploration and connection.

Innovation centers leverage interactive experiences to enhance creativity and collaboration. From brainstorming sessions to prototyping designs, these technologies facilitate hands-on learning, driving the ideation process in a more engaging manner.

Trade Shows and Events: Amplifying In-Booth Brand Activations

Trade shows and events are platforms for businesses to showcase their products, services, and innovations. Touch technology becomes a powerful tool in this context, heightening audience experiences and leaving a lasting impression.

Touchscreen presentations and kiosks are seamlessly integrated into trade show booths, enabling companies to introduce new products, convey sales and marketing messages, and tell compelling brand stories. The interactive element captures attention and ensures that the brand message resonates with attendees.

Corporate Briefings and Sales Services: Streamlining Communication

In the corporate world, effective communication is fundamental to success. Interactive touchscreen technology is invaluable in corporate briefings, client presentations, and seminar sessions. The seamless navigation from one concept to another with just a touch enhances information delivery, making complex ideas more accessible to audiences.

The ability to showcase products, services, and data interactively transforms the sales process. Sales teams can use interactive technology to deliver compelling presentations, conduct live demonstrations, and adapt their messaging in real-time based on customer feedback.

Benefits of Interactive Technology

    • Enhanced Engagement and Memorability

The primary advantage of interactive response technology is its ability to captivate and engage audiences in a way that traditional methods cannot. Whether a museum visitor exploring an exhibit or a potential client interacting with a sales presentation, the hands-on experience fosters a deeper connection and leaves a lasting impression.

    • Versatility and Repurpose-Ability – Maximizing ROI

One standout feature of interactive technology is its versatility. A single interactive display can be repurposed in multiple areas within an organization. Whether transitioning from a trade show to a corporate briefing or repurposing content for an innovation center or sales presentation, the adaptability of the interactive displays ensures that businesses can extract maximum value from their investment.

    • Personalization and Adaptability

The flexibility of interactive tech allows for personalized experiences tailored to the audience’s preferences. Whether adjusting content for different events or customizing presentations for specific clients, the adaptability of interactive displays ensures that the content remains relevant and resonates with the target audience.

    • Memorable Brand Experiences

Creating memorable brand experiences is a key objective for businesses across industries. Interactive digital experiences enable companies to go beyond traditional storytelling by immersing audiences in memorable experiences. This strengthens brand recall and positions the business as innovative and forward-thinking.

    • Streamlined Communication and Collaboration

In the corporate setting, streamlined communication is essential. Interactives facilitate a more dynamic and collaborative environment in a boardroom meeting or a client presentation. Interacting with real-time data enhances understanding and fosters more collaborative decision-making processes.



Why A Business Might Need Interactive Technology

Staying Ahead of the Technological Curve

In a world driven by technological advancements, businesses must stay ahead of the curve to remain competitive. Interactive touch technology presents a cutting-edge approach to engagement, signaling to clients, partners, and employees that your business is at the forefront of innovation.

Differentiation in a Crowded Market

Standing out in a crowded market is challenging, and businesses must differentiate themselves. Touchscreen tech offers a unique and modern way to interact with audiences, setting businesses apart from competitors. Whether in a museum, a trade show, or a corporate presentation, this technology positions the brand as forward-thinking and tech-savvy.

Adapting to Evolving Customer Expectations

As consumer and customer expectations evolve, businesses must adapt their strategies to meet these changing demands. Modern customers expect interactive and personalized experiences. By incorporating interactive response technology, businesses align themselves with these expectations, fostering stronger connections with their audience.

Driving Innovation and Creativity

Innovation is the lifeblood of successful businesses. Interactive touch experiences foster innovation by providing a platform for creative expression and collaborative problem-solving. Innovation centers, in particular, benefit from the interactive nature of these technologies, driving a culture of creativity within the organization.

Interactive response technologies are essential tools for businesses looking to create impactful and engaging experiences. From museums and innovation centers to trade shows and corporate boardrooms, the uses and benefits of these technologies are vast and varied. As businesses strive to stay ahead in a competitive landscape, considering and implementing this technology can be a catalyst for transformative and memorable interactions, driving success in unique ways.

If you want to connect with your audiences and customers in a fresh new way, we hope this article sparked a few ideas.   Crux Creative has designed and built touch interactive experiences for over 20 years. If you plan to explore interactive experiences, don’t hesitate to contact us. We’d love to discuss your idea and prove the power of touch can be a beneficial strategic investment in your business’s future growth and success.

Paula Weigel

Paula Weigel is the VP of Strategic Growth and Marketing at Crux Creative and serves on the advisory board of VRAR Chicago. Her career spans over 20+ years working primarily in B2B design, marketing, and sales from Fortune 500 companies to start-ups. In Crux’s Watercooler, she offers practical advice on the latest trends that impact design and marketing initiatives.