Skip to main content


Geofencing marketing is a method of precisely targeting ads and content by location-based delivery. The method utilizes geofences, virtual lines drawn around the physical boundaries of a location, to target internet-capable devices within that target location. When potential customers enter the geofenced location they receive alerts or notifications for promotional offers, sales, or events. Geofencing allows marketers to focus their efforts to create a strong brand identity locally. Below are 3 of many reasons to consider introducing a geofencing marketing plan into your overall marketing strategy.

  1. Geofencing allows you to precisely target your content. That precision allows you to create high-quality content that resonates with the demographics of a particular area. Rather than casting a wide net with one campaign you could easily launch one for rural areas and one for urban areas, one for a neighborhood with young families and another for student housing, etc. Geofencing allows businesses to specifically target local customers who in turn will help support brand identity in your community.
  2. Geofencing allows you to get the right content out at the right moment. Using a geofence helps to disseminate information about sales, promotions, or events. Ads and notifications during the times of these events can help get customers in the door and doing business with you.
  3. Geofencing is cost-effective. Chances are that your company is already using a marketing tool that is capable of setting a geofence. Utilizing those capabilities will not cost you any more than you are currently spending on Google AdWords or Facebook Ads, but will allow you to put your ad dollars to better use by specifying your audience by location.

Geofencing is an easy way to make the most out of your content, campaigns, and promotions. Making geofencing marketing a part of your overall strategy can help to grow your customer-base and strengthen your brand identity over time. If you would like to learn more about geofencing or how Crux could help you implement it, click here.

Lydia Andersen

I am an accomplished and well-rounded marketer with a strong history of achievement in high pressure opportunities, a change agent with the ability to analyze and solve business problems, identify causes and lead successful solutions from concept to creation, while maintaining impeccable customer experience, a branding aficionado with experience in both B2B and B2C marketing, and a champion of company culture, passionate about enjoying work, through committee leadership and by example.