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These days, the average person consumes approximately 34 Gigabytes of information daily. In order to stand out in a world where everybody is constantly inundated with data, your content must be different. It has to draw in customers and hold their attention, and they have to walk away still thinking about it. Interactive signage meets these criteria and is an interesting, lively, and memorable way to connect with consumers. Check out these three reasons why Crux recommends Interactive media to our clients.

It’s captivating.

Interactive media is more compelling than static content. It is eye-catching and dynamic and presents your business as being cutting-edge. A moving graphic, interesting question, or even gamified screen will beg potential customers to want to learn more.

It’s unforgettable.

Interactive content is how we digest information in 2019. It holds our attention longer than traditional signage. Schools use interactive media to teach everyone from toddlers to adults. Museums, train stations and airports, restaurants, and even office buildings use interactives to inform their customers. Using interactive signage allows you to create a narrative. It provides you the opportunity to construct a story around your brand, product, or mission—and stories stick with us. We remember them days, weeks, even months later.

It’s impactful.

Consumers want experiences and this is one great way to give them just that! They are looking for personal touches and meaningful interactions with the brands and businesses they support. They want something special that shines through the clamor of the over-stimulated world we live in. Interactive media can give your customers a sense of control that static digital signage cannot.

The fact of the matter is that these marketing tactics are starting to become ubiquitous. And they are increasingly expected by your customers, not to mention useful, fun, and successful. They offer you the opportunity to breathe life into your brand and give it shape and color. Which is important because after all, those are the things your customers will remember!

At Crux, we are experts in creating these experiences. Want us to help you tell your story through interactive signage? Let us know! We’d love to learn about you and help your customers to do so as well!

Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.