TIPS ON BRAND STRENGTHENING
Here at Crux, we don’t like to call re-branding re-branding. Instead, we prefer to call it a brand strengthening. We help companies improve and enhance their brands. It is our job to point out what is working and what isn’t doing so well for your brand and provide solutions as to how to fix the issue(s).
It’s pretty obvious what it takes to develop a solid brand. A website, some marketing collateral and a few ads all with the same logo and you’re good to go… right?
Wrong. Although having each of these with your logo placed somewhere is important, branding does require a significant amount more of attention. Here are just a few tips to consider when attempting to strengthen your brand.
Some of the fairly obvious:
Some of the less obvious:
Probably the least obvious:
Corporate environments. Not many think of branding their offices to keep a consistent brand. There may be a front desk with a logo and a front door with a logo, but what about beyond that? Painted walls? Even past that. I’m talking about history walls, quotes, banners, carpeting, light fixtures and anything else you can get your hands on.
Walkthrough our office and you’ll see green walls, gray carpeting and cubicles, large banners and lime green light fixtures among other things.
Corporate environments are one of the biggest but least obvious ways to brand your company but it is a way we encourage company’s that request our services to strengthen their brand.
No matter what forms of marketing your company currently uses or plans to use in the future make sure that consistency is the number one factor. Consistency will create memorization and recognition for your brand and when potential clients are thinking of companies they need for a project, who will they go to?
The brands they remember and recognize.
-TM