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What is the Social Media App Pinterest All About

Have you heard of the newest social media outlet taking the Internet by storm? If you haven’t, I suggest you start getting acquainted with the following terminology: a pin, pinboard, pinning, repin, pin it button, pinner, and, of course, Pinterest.

Pinterest is quickly rising to the top for social media outlets and is helping businesses, both big and small, with sales. Think of Pinterest as one visual place on the Internet to house your favorite things found on different sites. A “pin” is that object, a “pinboard” is the category in which you pin your item, a “repin” is posting someone else’s pin onto your pinboard, you are the “pinner,” and so on. Users can pin objects by uploading them or using the “pin button” to add an object from an existing website. Users can then view other pins by friends or discover new ones on the overall site. Pinterest is a gathering place for visual ideas, interests, and likes.

This is all great, but what does it store for my business?

Well number one is that Pinterest is driving high-volumes of traffic to sites that have pins, therefore it is helping to increase sales. This is done by pinning something of interest from your site, followed by several like-minded people repinning your pin. This is great because it allows people who usually would not have found your site to find it uniquely and helps your brand connect with potential customers. This is also done in one click! The hope is that one of those pinners will turn into a lead and eventually a sale.

Pinterest is also connected to Twitter and Facebook, which allows your business to connect and share pins through these two social media giants and helps increase social sharing.

This sounds great. How do I get started?

First, you need to create an account, which is currently available by invitation only on Pinterest. If you have friends who have already signed up, they can send you an invitation to speed up the process. After you are accepted, choose your username (company name), complete the rest of the profile information, upload an image, add your website, and start pinning!

One thing to note is to avoid self-promotion… Pinterest frowns on using the site for self-promotion only. However, self-promotion can still be down in creative and unique ways! For example, we are a creative agency, so our pinboards include everything crux green, typography, color schemes, past projects, etc.

This sounds like a lot… how do I do this?

First, use other social media networks like Facebook and Twitter to let your followers know you are now on Pinterest. As with those two social media networks, you must post on pins and start communicating with the pinned pinner. This will make that person interested in you, and chances are that they will then check out your pinboards and follow you!

Oh ya, have fun! Communicate your personality through your pins, and of course, enjoy!

Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.