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If you own a computer, watch television, or pay attention to the media at all, then you have heard the popular phrases, “friend me” and “tweets.” By now, Facebook, Twitter, YouTube, LinkedIn, Google+ and even Groupon are common terms in our everyday language.

These social network sites can provide the latest up to date news on anyone’s personal life, but it leaves many small business owners asking, “What are the benefits of social media?” Here are five reasons why social media can help to attract more customers and continue to build your business.

1. Further Develop a Brand and Generate Exposure

Social media networks can help a business reach a large number of people in a very short amount of time. With any one post, a business can reach their entire customer base. Social media networks also help to build an online presence and generate exposure for your brand to reach potential customers. Facebook and Twitter are great to create online communities to share information related the subject of your brand. YouTube is a great outlet to post humorous videos that show a unique side of your business.

2. Human Interaction

When visiting social media networks, many people viewing your site enjoy the human interaction that they receive. They want to hear your opinions and they want to express theirs. Interaction and a business to customer relationship is key! Most of all many customers like to purchase products from a trusted person. Human interaction also helps to strengthen a reliable customer service team and hear what your audience is saying about your company. Listening to your customers is one of the best ways to enhance your brand.

3. Customer Loyalty

Communicating with customers in a personable way will help them to feel like they are having a cup of coffee with a close friend. This kind of deeper level relationship is key to building loyalty and ensuring they will conduct business with you instead of a competitor. In return, you can offer your customer’s social media network promotions for your online community members.

4. Product Releases

If applicable, releasing your products online through the use of social media networks can again get information quickly to a large number of people. This is a great way to explain in further detail great benefits to a product or share a video relating directly to the product.

5. Reduces Marketing Expenses

Besides your time spent on using the sites and creating “posts,” it’s free… need I say more?

Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.