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What the Heck is Going On with Instagram? Insights from a Milwaukee Social Media Agency

Changes in Your Instagram Feed

In recent weeks, you may have noticed your Instagram feed looking different. Perhaps more posts you see are Reels or videos from AI-recommended accounts you don’t follow. Maybe you are seeing less photo content altogether. For some, these changes make it harder to keep up with content from accounts you have chosen to follow, such as friends, brands, or celebrities.

Public Outcry and Petition

People are not happy about these changes. Hundreds of thousands have signed a petition on Change.org to “Make Instagram Instagram Again.” Many high-profile influencers and public figures have added to the conversation, asking the company to reverse the changes and restore the app to what initially drew people to it.

Competing with TikTok

Widely accepted speculation suggests that Instagram is adjusting its experience to compete with TikTok and remain relevant as user habits evolve. After all, short-form video is the fastest-growing content format on Instagram and across the web. Facebook and YouTube have also recently added shorts to their feed pages as apps try to predict trends and meet user expectations.

Instagram’s Response

Instagram’s chief executive, Adam Mosseri, posted a reply to the outcry, reminding users that the full-screen feed is still in test mode. Despite increased video content, he assured viewers that photos remain the app’s primary focus. He insisted that the AI recommendations in your feed are part of their commitment to showing people more of the content they tend to be interested in.

Moving Forward

It appears that despite the apparent dissatisfaction with these recent changes, Instagram will move forward as planned. For us as marketers, this means embracing video content to ensure we are still being seen. We’ve known that video content performs better than static content for some time, and these changes result from that shift.

Embracing Video Content

As a Milwaukee social media agency, we advise businesses and influencers to adapt to these trends. Leveraging video content can help maintain visibility and engagement on Instagram. By staying ahead of these changes, you can ensure your brand continues to thrive in an evolving social media landscape.

Contact us today to learn how our Milwaukee social media agency can help you navigate these changes and maximize your Instagram presence.

Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.