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Nowadays business is often validated by their website. It is that first handshake from you to your potential customer. Visual credibility should be one of your top goals and in return, your site will leave a positive impression that will encourage visitors to become customers and further seek your services.

When trying to decide on whether or not to upgrade your site, ask yourself, is your website working as hard for you as it should be? If you answered no, then you should bite the reality that a new site is absolutely necessary!

Here are a few other questions to ask when trying to decide to upgrade.

1. When did you last update the design?
Design (and your business) is consistently changing from year to year and when a website is not staying up to date with the latest design trends, it’s easy to be overlooked. What design changes has your company made as well? New logo? New Colors? Make sure that your branding is consistent and always staying updated, plus a professionally designed website will only enhance the message that you are sending to your client.

2. Is the navigation of the site easy to use or are pages buried within the site?
This is the number one complaint that we hear about company websites.  When visiting your website, your visitors expect to retrieve updated information easily. If the information is difficult to locate, a visitor will simply go back to the search engine they were using and find a website that provides the information that they were searching for.

3. How often are you updating the content?
Simply put, fresh and unique content is key to being found in search engines. Have you added new products, staff or policies? If so, then you will want to make sure to provide your customers with relevant and current information. The best way to do this is through the use of a news or blog page where information is always being updated. Don’t rule out adding images as well, when potential clients search on Google images are another way to be found online! Also, make sure that the text that you are putting on your website is unique content and not just cookie-cutter copy… Google is smarter than that and they take that into consideration!

4. Are you being found?
Besides visual credibility being a huge factor in the success of a website, another key element is your website’s searchability. What is your website’s goal? Is it to sell products, provide information or represent your capabilities. When a potential client types what they are looking for into Google, is your website coming up? Unless your website was built with SEO functions, then chances are no. With Google and other integral search engines always changing their methods for good SEO,  it is incredibly key to stay on top of new SEO methods and techniques. One day you could be the top search result and the next you could be five pages in.

If you are need of a new website (see some of our completed website projects here) or a website facelift, let’s talk and we can further tell you our secrets to creating a successful and powerful website that will provide results.


Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.