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Why Partnering with a Branding Design Agency is Vital for Success

I typically commute via Hwy 50 into Lake Geneva, but I’ve taken the interstate lately due to ongoing construction. Beyond the reduced traffic, this route offers a fresh perspective on Walworth County.

During my drive, I’m treated to scenic countryside views, including the various billboards dotting the landscape.

Among them, one billboard stands out—not for its message but for its anonymity. Positioned just out of sight from oncoming traffic, it’s easy to miss until you’ve passed it several times, prompting a belated realization of its presence.

Compounding the issue is the billboard’s use of a small typeface. Despite repeated encounters, it took me a whole week to discern that it was advertising a Bison Farm. While undoubtedly containing valuable information, its positioning and font size rendered it virtually invisible.

I recognize that not all customers can choose their billboard locations. Having worked in advertising sales, I understand the allure of a tempting deal. However, securing cost-effective advertising shouldn’t come at the expense of your brand’s integrity.

This is where partnering with a branding agency becomes vital for success. An effective advertisement should immediately seize the viewer’s attention, ensuring your message resonates. A branding agency possesses the expertise to craft compelling visuals and messaging that align with your brand identity, maximizing your impact in the market.

It’s imperative to safeguard your brand’s representation. While it’s easy to overlook the bigger picture when dealing with billboards—literally—taking a step back is essential.

I urge you to apply this principle to all your marketing efforts. Ask yourself: “How Visible Am I?” Your brand’s visibility is critical to its success, and partnering with a branding agency can make all the difference.

Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.