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Work Your Network for the Holidays! Tips from a Milwaukee Branding Agency

It’s time for our favorite holiday tips from your favorite Milwaukee Branding Agency. The holiday season offers an excellent opportunity to network for various reasons. People are more receptive to socializing with professional colleagues, numerous parties are hosted, and it’s an ideal time to reconnect with past connections through holiday greetings. However, there are essential rules to follow during these activities, regardless of the season. Here they are:


Make it Personal

Networking is about building personal relationships with professionals. While avoiding sensitive topics like politics and religion, feel free to share views on family, sports, books, and hobbies. Discussing professional histories is acceptable, but reciting a resume shouldn’t feel like it.

Don’t Sell, Celebrate

Avoid making sales pitches during networking events. Instead, focus on making genuine connections that make people want to know you better.

Give to Get

Be proactive in offering assistance to others. If someone is job hunting, offer to connect them with potential employers. If you can’t help, let them know you tried—it’s appreciated.

During the holidays, networking opportunities mainly arise from parties and cards. Here’s how to make the most of both:

Holiday Parties

  • Consume alcohol in moderation and eat before attending to stay focused on networking.
  • Introduce yourself to company managers and be optimistic about the event and your future.
  • Join conversations with colleagues and introduce yourself to new people. Show genuine interest in their backgrounds and experiences.
  • Approach individuals standing alone, smile, and strike up a conversation. Asking about their interests or how they know others at the party is a great icebreaker.
  • After the party, send thank-you emails to organizers and managers. To deepen connections, consider following up with a handwritten note.

Holiday Cards

  • Send digital non-denominational holiday cards to reconnect with a wide range of contacts.
  • Consider having Crux Creative design your holiday cards next year to reflect your brand and personal relationships. You can include a gift card for particular clients or a notice of a charity donation.

Whether attending parties or sending out cards, remember that networking aims to build long-term friendships. Start by showing kindness and generosity—remember, “Do unto others as you would have them do unto you.”

Happy Holidays from everyone at Crux to you!

Michele Allen

With over 30 years of design and marketing experience, I founded Crux in 2005, a 360° Creative and Marketing Agency, catering to Fortune 500 companies, small businesses, and non-profits. Specializing in experiential spaces, museums, brand development, and digital marketing, I excel in crafting memorable experiences while emphasizing the significance of authentic brand communication. I offer expertise in Brand Development, Trade Show Exhibits, Museums, Corporate Spaces, Interactives & VR/AR, and Digital Marketing, committed to tailored support and guidance.